After this you'll be able to use Search Console to pick which page gets your next hour of work, before you order another batch of blog posts.
Swipe or tap Next
Ordering another batch of posts and hoping one hits isn't a plan. It's a raffle. Often a page you already have is showing up in Google while hardly anyone clicks, or it's slowly fading. Those are two different problems, and more new posts don't fix either one.
It's Google's free report on how your site shows up in search. Go to Performance, then Search results, and check that the search type says Web.
In the date filter, pick Compare, like the last three months against the three months before. Turn on Clicks and Impressions. Impressions just means how often a page showed up.
Pages showing up a lot more while clicks stay flat. And pages fading, showing up less than before.
Click a page, then the Queries tab, to see what people typed when it showed up. Then open the page on your phone and read it like the person who typed that search. Does it answer them near the top?
If the page doesn't answer the search, it needs a clearer answer. If the searches are about something you don't cover at all, you might need a new page. If it's fine, leave it alone.
Then compare again later, the same way.
Neither pattern is the whole story. It's a clue, not a diagnosis from Dr. Google. That's why you read the searches and the page before anyone writes a word.
Fill this in for each page before you assign anything:
Part 1 of 2 · Copy copies all 18 lines
NEXT HOUR OF SEO WORK
Dates: ________ vs ________ (same length) Search type: Web
Page: ______________
Showed up (impressions): before ____ after ____
Clicks: before ____ after ____Part 2 of 2 · Copy copies all 18 lines
[ ] Showing up more, hardly any clicks
[ ] Fading (showing up less)
[ ] Neither
Top searches it shows up for: ______________
Does the page answer them near the top? Yes / Partly / No
Assignment:
[ ] Clearer answer on this page
[ ] New page for a topic we don't cover: ______________
[ ] Leave it. Check again on: ______________Harbor Plumbing has a water heater replacement page. Comparing the last three months with the three before, it showed up 6,500 times, up from 2,000. Clicks stayed flat at about 40.
The searches: "water heater replacement cost" and "how long does a water heater last." The page opens with two paragraphs of company history and doesn't mention cost until the very bottom.
The assignment: a plain answer near the top about what changes the price, plus a short section on how long heaters last. No new posts. Meanwhile their drain tips page is fading. Different problem, so it goes on the list for its own look.
I'd rather fix the page that's almost doing the job than buy more raffle tickets.
Want help setting this up? Receipts Group builds these systems.