Free guides from our own builds.

7 parts6 steps3 copy-paste blocks

5 min read

Check what the source actually says before you publish

AI can link a real source and still make up the fact. Find the sentence, run four checks, and make the AI quote the exact line.

9 parts6 steps2 copy-paste blocks

8 min read

Swap the city name: a quick test for your city pages

Swap the city name on your city page. If it still reads fine, it's a template. Find real differences, or wait to build the page.

8 parts9 steps2 copy-paste blocks

8 min read

Five things you should control, even with a developer

Domain, hosting, customer data, backups and code. Check the business can get into each one, make a one-page list, and test it.

7 parts6 steps3 copy-paste blocks

6 min read

Test your dates before you move your customer list

Is 04/05 April 5 or May 4? Send three fake customers through first, check every field, and write the format down before the real move.

9 parts0 steps6 copy-paste blocks

6 min read

Leave your AI a four-line note after every real fix

A new AI chat can see what you changed, not why. Write four lines after every real fix and keep them where the AI reads first.

Playbooks

one job each, about 2 minutes

Follow one lead start to finish and find where it stalls

Lead counts don't show where leads go missing. Follow one lead through every handoff and ask who does the next step.

Four numbers to check before telling reps to work harder

Split one stretch into dials, pickups, conversations and qualified appointments, find where it drops, and fix that step first.

Build or buy: find the one piece that's actually missing

Before you cancel a subscription to build your own, ask one question: what's actually missing? A short build-or-buy check you can copy.

Find the page worth fixing before you order more posts

Before buying another batch of blog posts, use Search Console to find the page that's almost doing the job and fix it first.

Check if your sitemap lists pages you never built

Open your sitemap, test a sample of its addresses, and take anything that doesn't open off the list until the page is built.

Three checks before an AI website edit goes live

Preview it on your phone, submit a labeled test, follow it to your inbox, and keep it in draft until a reviewer says go.

Reuse your last project without its old customer's details

Copying your last project saves time. Split it into what carries over and what belongs to that customer, then run a fake lead through.

Check if your first ad clicks are customers or just you

Before you celebrate launch-day ad traffic, check where it came from, when, what it did and whether anyone asked for anything.

Make sure every lead lands where your team works

Four questions to answer before the first lead is sent, plus one sample appointment test, so no lead dies in a tab nobody opens.

Find where your web form loses leads with one test lead

"The form's broken" isn't a diagnosis. Send one labeled test lead through four stops and find exactly where it stopped.

Use AI on a job photo without faking the job

Start from your own photo, decide if AI helps, label it, and check every frame so the video never claims work you didn't do.

Test your landing page on your phone, not the speed score

A fast page still has a job. Run a three-question test on your own phone and fix what actually stops customers from reaching you.

Pick your first AI build: a job you already know cold

AI builds fast, including the wrong thing. Pick a job you know cold, name the annoying part and build a small version you can test.

Work out the most you can afford to pay for a lead

Work backward from your own profit, booking and closing rates to a lead-cost ceiling. One formula and one made-up example.

Check if Google actually has your new page

Use Search Console's URL Inspection to see if Google has a page, read why not, run the live test, and fix one thing at a time.

Test AI with a missing detail before you trust it

A first AI project you can judge: a confirmation with the time left out. The prompt, what to check, and how to spot made-up details.