Receipts Group
01 / 11
Engagement proposal · Charlotte Performance · 2026

From audit to action.

One big-ticket job / month
= breakeven on the full stack.

You saw the audit. Here's what it costs to fix it — two SEO tiers, Meta + Google ads with management that earns its keep, and per-need authority building. Month-to-month. No long contracts. Real prices, not "discuss on call."

↓ scroll for the numbers
02 / 11 · The stack

What's on the menu

Pick the SEO tier. Stack the channels.

Two SEO tiers form the foundation. Meta Ads, Google Ads, and authority-building are channel-level add-ons priced separately so you only pay for what you run.

Foundation

SEO & Content

  • · Basic — $1,599 / mo
  • · Premium — $5,000 setup + $3,000 / mo recommended
Channel add-ons

Paid + Authority

  • · Meta Ads management — $2K min / mo · or 10% of spend above $20K/mo
  • · Google Ads management — $3K setup · $2K min / mo · or 10% of spend
  • · Authority & backlinks — $600 to $2,000 / mo · tiered
  • · CRM add-on to Basic — bump to $1,899 / mo · $1,500 setup

The framing for performance shops specifically.

At a $5K average ticket on Stage 2 tunes — and $15K–$50K on builds, swaps, and forced-induction work — the full stack pays for itself with one booked big-ticket job per month. Everything past that is upside.

03 / 11 · Basic vs Premium

SEO & content · the two tiers

Two ways to earn the rankings.

Same goal — own the Charlotte performance market. Different shop, different speed, different ceiling. The full lane scope and keyword plan get finalized after the discovery call and shop evaluation.

Tier 1

Basic

$1,599
/ month · no setup fee

For shops who want a credible foothold on the search layer without committing to a full custom build. AI-assisted content engine, baseline backlinks, standard reporting.

  • Basic website design — RG-templated, mobile-first, schema-ready
  • 30 AI-assisted blog posts / month — platform deep-dives, repair guides, dyno results
  • 4 contextual backlinks / month — foundational link building
  • Standard on-page SEO + GBP optimization
  • Monthly performance report
  • Custom site build · custom agents · per-platform research
Add CRM: $1,899 / mo · one-time $1,500 setup. Includes lead capture, pipeline, automated follow-up sequences.
04 / 11 · Meta Ads

Channel · Meta / Instagram Ads

$2K min. 10% past $20K spend.

Meta is the right channel for visual product — and performance work is the most visual product there is. You bring the footage; we turn one shoot into ten ads.

Management fee structure

channel
Monthly ad spendManagement fee
Up to $20,000$2,000 / mo flat
$20,000+10% of ad spend

Ad spend is paid directly to Meta on your card and is separate from our management fee. We never mark up media.

What you get

  • · Account architecture — campaigns, audiences, lookalikes, retargeting layers
  • · Creative direction — formats that win in this vertical (dyno pulls, build reveals, Stage 1→2→3)
  • · Video re-edit + remake — give us your raw footage; we cut multiple versions, test, iterate, refresh on a 14-day cadence
  • · Performance tracking — pixel + CAPI, conversion tracking down to booked appointment
  • · Weekly optimization — paused fatigue, scaled winners, swapped placements
  • · Lookalikes from your customer email list once it hits 500+ records

The video re-use clause is the differentiator.

Most agencies will run your videos and call it done. We treat each shoot as raw material. One Stage 2 GTI dyno session becomes a 15-sec hook, a 30-sec build story, a customer-reaction cut, a sound-on banger, and a square-feed cutdown. Five ads from one shoot. That's how we keep creative fresh on a 14-day refresh cycle without bleeding the budget on production.

05 / 11 · Google Ads

Channel · Google Ads

$3K setup. Landing pages per cluster.

The setup fee buys you something no other agency builds: a dedicated landing page for every ad group and keyword cluster. Generic landing pages cost you a third of your quality score. Cluster-specific pages flip the math.

Pricing

channel
One-time setup
Includes custom landing pages per ad group / keyword cluster
$3,000
Monthly management
$2,000 / mo · or 10% of spend, whichever is greater
$2,000+

Same fee logic as Meta. Ad spend paid directly to Google.

What's in the setup

  • · Landing page per cluster — e.g., /bmw-m3-tune-charlotte for the M3 cluster, /audi-rs3-stage-2-charlotte for the RS3 cluster, etc. Each one matches ad copy → quality score boost.
  • · Account architecture — 3-tier (big-ticket / platform tunes / funnel-entry), with the structure from the audit deck
  • · Conversion tracking — GA4, call tracking, lead-form CAPI, booked-appointment attribution
  • · Negative keyword build-out — free / DIY / salvage / totaled / how-to / parts-only
  • · Geo + bid strategy — Charlotte + 50mi radius, ZIP-weighted to Lake Norman + Fort Mill SC + Mooresville

What we run monthly

  • · Continuous keyword + negatives optimization
  • · A/B landing page tests on top spenders
  • · Quality score monitoring + ad-copy refresh
  • · Monthly performance report with platform-level CAC

The full keyword and marketing plan is finalized after evaluation and consultation.

The slugs above are examples. The actual keyword clusters, ad-group taxonomy, per-cluster landing pages, geo + budget allocation, ad copy, and negative library all get built and approved in the discovery phase — after we've reviewed the bays, the customer base, the current GBP data, and confirmed the lane scope. No keywords get locked in before the consultation.

06 / 11 · Authority & backlinks

Add-on · per-need

Three tiers. Pick what the audit demands.

Backlinks, citations, GBP authority, map embeds — priced on a per-need basis because not every site needs the same dose. The audit showed Charlotte Performance needs a serious cleanup pass plus ongoing earning. Three tiers cover the spread.

Starter

$600 / month

For sites that need the foundation laid before they can earn real authority.

  • · Citation cleanup + NAP consistency across directories
  • · GBP optimization + post cadence
  • · Foundational link cleanup (disavow monitoring)
  • · Map embed strategy across key pages
Growth

$1,200 / month

For sites past foundation, ready to land contextually relevant placements.

  • · DR 20–40 contextual placements
  • · NC-relevant publications (regional automotive, local trade)
  • · Niche-edit outreach
  • · Includes Starter scope
Note for Charlotte Performance specifically: the audit identified ~100–130 spam domains that need disavowing in week 1. That cleanup work is included in Starter tier scope and runs alongside any tier you pick.
07 / 11 · Sample bundles

The math · three scenarios

What it actually costs to run.

Three sample bundles, from foothold to full-stack. All exclude ad spend (which goes straight to Meta and Google on your card).

Bundle A · Foothold

Get the search layer working

Basic SEO$1,599 / mo
+ CRM upgrade$300 / mo
Monthly total$1,899 / mo
Setup (one-time)$1,500

Best for: testing the waters before scaling.

Bundle C · Full Stack

Own the market in 18 months

Premium SEO$3,000 / mo
Meta Ads management$2,000 / mo
Google Ads management$2,000 / mo
Authority · Authority tier$2,000 / mo
Monthly total$9,000 / mo
Setup (one-time)$8,000

Best for: capacity to handle 30–50 leads/mo by month 12.

$

Ad spend is on top of these numbers — and paid directly by you to the platforms.

Every bundle total above is management fees only. Your monthly ad budget — whatever you choose to spend on Meta or Google — is billed by the platforms directly to your card. We never touch the media spend, never mark it up. Example: running $5,000/mo on Meta means $5,000 to Meta + $2,000 to us = $7,000 total monthly outlay, not $2,000. You decide the ad budget; we manage how it gets spent.

Bundle A — Year-1 fees
$24,288
$1,500 setup + 12 × $1,899 · ad spend separate
Bundle B — Year-1 fees
$79,400
$5K setup + 12 × $6,200 · ad spend separate
Bundle C — Year-1 fees
$116,000
$8K setup + 12 × $9K · ad spend separate
08 / 11 · 90-day delivery

What you actually get · first 90 days

Real receipts. By month.

Premium tier scope. The basic tier delivers a subset on a similar cadence — fewer pages, lighter authority work.

Days 1–14
Triage + foundation. Disavow file uploaded to GSC. 301 fixes on broken inbound links. GBP audit + categories. Niche-confirmation call with shop owner. Custom site build kicks off. Citation cleanup runs in parallel.
Days 15–45
Architecture live. New site launched. Lane hubs live (Euro · JDM · scope finalized in consultation). First 20 platform pages live. NC inspection hub launched (6 pages). Custom SEO agents in production. Blog cadence ramps to 2 posts/wk.
Days 46–90
Money pages compounding. 40+ more pages live across all confirmed lanes. Build-log section running. Meta Ads account active. Google Ads landing pages per cluster shipped. First authority-tier placements landed. First monthly performance report delivered.
Day 90 · checkpoint
First measurable lift. Expected: 200–400 organic visits/mo (vs. 39 today). Paid funnel running with first booked big-ticket jobs attributed. Authority work starting to compound. Full Ahrefs report delivered with the same depth as the audit.
09 / 11 · Terms

How we do business

Month-to-month. No long contracts.

What's standard

  • · Setup fees paid up-front (Premium SEO, CRM, Google Ads)
  • · Monthly retainers billed on the 1st of each month
  • · Ad spend (Meta + Google) paid directly to the platforms — never marked up
  • · 30-day cancellation notice — no penalty, no clawback
  • · All content, code, accounts, and assets owned by you. We never hold the keys hostage.

What's never on the menu

  • · 12-month contracts
  • · Onboarding "fees" that don't tie to deliverables
  • · Vanity metrics in reporting (impressions, "engagements," reach)
  • · Ad spend markups
  • · Re-billing for the same scope under a different name
  • · Mystery deliverables

One reporting standard across every channel.

Monthly report — same depth as the audit you already saw. Live Ahrefs data, paid platform pulls, attribution down to the booked-appointment level. If we can't measure it, we don't promise it.

10 / 11 · Why this stack works

For performance shops specifically

High ticket. Sticky customer. Visual product.

01

The ticket carries the math

Stage 2 tunes at $3K–$5K. Builds and swaps at $15K–$50K+. Restomod work at $60K–$200K. One booked big-ticket job pays for the full stack for a month. Everything past that is upside.

02

Customers come back for years

A Stage 1 customer becomes Stage 2, then Stage 3, then track-prep, then a build. Then they refer their friends in the same platform community. Year-1 CAC is the only CAC that matters — after that, the LTV math compounds.

03

The product is inherently visual

Dyno pulls, build reveals, before/afters, side-by-sides. Most service businesses fight for thumb-stop attention. Performance shops have it built in. The Meta + organic IG stack works disproportionately well here.

04

The Charlotte market is uniquely soft

Per the audit: real local competitors aren't ranking. National retailers are filling the gap. CPCs on big-ticket queries are $1–4. Beyond the established Euro lane, JDM (and any additional lanes evaluated in consultation) have no incumbent web presence at all. First mover wins this for at least 24 months.

11 / 11 · Next steps

We bring the receipts.

Pick a bundle.
We start Monday.

No long onboarding, no "discovery phase" billing. Week 1 work — disavow, 301s, GBP, kickoff doc — happens the same week the agreement is signed. Premium site build runs in parallel.

Bundle A · Foothold
$1,899 / mo
+ $1,500 setup
Bundle B · Performance
$6,200 / mo
+ $5,000 setup
Bundle C · Full Stack
$9,000 / mo
+ $8,000 setup

Receipts Group · We bring the receipts.

10569 Walnut Valley Dr · Boynton Beach, FL 33473 · (561) 287-8506