From $0 to #2 revenue source.
An outbound call center, built and run for a home-services operator. Started at zero. Nine months later, the #2 source of company revenue — beating canvassing, print, and most of the inbound funnels.
The problem
Most home-services operators are running on inbound only — Google Ads, LSAs, web forms, the occasional referral. When CPCs spike, the season turns, or a competitor floods the market, revenue craters overnight. The leads you already paid for and didn't close? Sitting in your CRM doing nothing.
Case study · Safeguard Impact
verified · live dataEvery closed deal at Safeguard, attributed to its source. Highlighted row is the call center we built and run.
| Source | Cancelled | No Show | No Demo | Demo | Sold | Sold Vol | Issued |
|---|---|---|---|---|---|---|---|
| Window Funnel w/ Scheduling — KLL Digital | 7 | 0 | 4 | 44 | 17 | $472,411 | 76 |
| CCDocs OUR CALL CENTER | 6 | 9 | 16 | 50 | 22 | $426,800 | 104 |
| Canvassing | 23 | 3 | 19 | 53 | 19 | $401,098 | 122 |
| Referral · Past Customer | 1 | 0 | 1 | 1 | 4 | $130,067 | 8 |
| 1 | 1 | 0 | 3 | 3 | $96,608 | 8 | |
| Previous Customer | 0 | 0 | 0 | 0 | 2 | $88,598 | 2 |
Safeguard runs retail home services — cash-pay or financed. No insurance work. Insurance verticals (roofing storm-claims, water mitigation, restoration) typically run 3–5× higher per-job ticket and close in 7–14 days because the carrier is paying. Same call-center playbook. Better unit economics. Expect a steeper ramp and a higher run-rate ceiling on insurance work.
The honest part
For the first 6 months we used a vendor called The Call Center Doctors. Standard pitch. Standard performance: slow growth, weekly status emails, plenty of reasons why "next quarter will be the one." We fired them at the end of month 6 and rebuilt the operation in-house — properly. In the next 3 months we doubled the run-rate.
The trajectory
Months 1–6 (red): the CCD-managed operation, capped at ~$213K/mo. Month 6 we fired them. Months 7–9 (green): we rebuilt the tech, scripts, hiring, training, automations — and doubled to $426K/mo run-rate.
The build · one-time
Build is fixed-fee. Discounted to $0 if you've already engaged us at the Full Stack tier on the main site.
The run · monthly
Per-agent rate of $2,750 on a 12-seat package. Below the loaded W-2 cost of an in-house seat — and you don't deal with HR, dialer admin, attendance, or QA.
Trained, certified, scored weekly. Replacement guarantee: a seat that misses 2 consecutive scorecards is replaced at our cost.
Floor manager, daily huddles, weekly scorecards, recorded-call QA, monthly objection-library refresh.
We feed the dialer from aged web leads, your no-shows, intent data, and reactivation lists. Lead cost is in the $33K/mo.
The math
Run-rate at month 9+ for the Safeguard build. 12.1× ROAS on the monthly outlay. Every operator's pipeline shape is different — these are the numbers we hit.
The picture
Cost line is the cumulative spend on build + monthly fees. Volume line is the cumulative sold volume produced by the call center over the same period. Crossover happens before the end of month 2.
Why this works for home services specifically
Roofing, windows, bathrooms, HVAC — average closed deal is $5K–$50K. One sale covers a whole month of one agent's salary. The unit economics work in your favor before the first scorecard.
Aged web leads, no-shows, quoted-not-closed deals. You already paid Google to acquire them. The call center reactivates them at zero marginal lead cost — pure margin recovery.
Inbound for home services is wildly seasonal. Outbound runs 12 months a year. When everyone else is sweating Q1, your call center is reactivating last summer's "let me think about it" deals.
Safeguard's $426K/mo number is retail only — no insurance. Run the same playbook on roofing storm-claims, water mitigation, or restoration and the math gets meaningfully better: tickets in the $20K–$80K range, close cycles of 7–14 days because the carrier is the payer, and a closer-friendly conversation (the homeowner already has a problem they want fixed). Same agents, same dialer, same QA — higher revenue per dial.
We bring the receipts.
Tell us your average ticket, your monthly aged-lead volume, and your gross margin. We'll send back a model showing your break-even month and your year-1 sold-volume projection — using the same agent cost, dialer infrastructure, and QA process we ran at Safeguard.
Receipts Group · We bring the receipts.
10569 Walnut Valley Dr · Boynton Beach, FL 33473 · (561) 287-8506
