Competitor analysis with Claude: Manifold MCP + Context.dev in one prompt

About me: I run a home-service business and I'm not technical, so use plain words and short sentences.

Goal: research one competitor with public data (their Google rankings, the searches they show up for and I don't, their ads, their Facebook and Instagram, what ChatGPT says when people ask for what we sell, and their website) and give me three gaps I can go after this week. We'll use two MCPs (cables that let you use other apps): Manifold for the marketing data and Context.dev to read websites. Follow this guide; it's the source of truth for every step and every price:
https://receiptsgroup.com/guides/competitor-teardown

My website: <yoursite.com>
What I sell, and where: <your service> in <your towns or area>
The competitor: <theirsite.com>
Their Facebook page: <page name or link, or "find it">
Their Instagram: <@handle, or "skip">

Steps:
1. Check you have both sets of tools: Manifold's (names starting seo_, aeo_, ads_, facebook_, instagram_) and Context.dev's (web-scrape, web-map, get-usage). If one is missing, tell me to type /mcp, pick it and sign in in my browser (slash commands are mine to type, not yours). Then explain in two sentences what an MCP is and what a credit is.
2. If you're Claude Code: write CLAUDE.md in this folder from the guide's box, with my details filled in, and show it to me before you save it. In the Claude app, skip this and follow the rules below for the whole chat.
3. The free first test: run Context.dev's get-usage and tell me my balance and when it refills. Then run Manifold's seo_get_page on the competitor's home page and tell me its title, its main headings and what it seems to sell. Both cost 0 credits.
4. Write three questions a customer would ask ChatGPT when they need what I sell where I sell it. Show them to me and wait. In Claude Code, once I approve them, add them to CLAUDE.md under "My ChatGPT questions".
5. Price the whole teardown before anything runs. The calls: Manifold seo_get_domain_overview on their site (5 credits); seo_get_keyword_gap with my site as the target and theirs as the competitor, 100 rows (10); facebook_get_profile on their page (1); ads_get_advertiser_ads on facebook with that page's ad_library_id and active_only on, one page (1); ads_search_advertisers on google with their business name (1); ads_get_advertiser_ads on google with that advertiser id, no details, one page (1); instagram_get_profile (1); aeo_run_ai_answers with my three questions on chatgpt only, with my business and theirs as the brands (2 a question). Context.dev: web-scrape their home page as markdown in compact mode (1); web-map their site (1); web-map my site (1). Dry run every Manifold call (dry runs are free), add Context.dev's prices, and show me a table: call, what it's for, credits, with a total for each service. Wait for my yes.
6. Run it. Manifold calls with max_credits set to the dry-run price. Context.dev calls one at a time. After each call, tell me what it actually cost.
7. Show me what you found, in short sections: Google (how strong their site is, their top pages, the 20 biggest searches they show up for and I don't), their website (what they sell, the pages they have that I don't), their ads (offers, hooks, how long they've run), their social (followers, how often they post) and ChatGPT ("when I asked today", who got named).
8. Three gaps for this week: things I could start in a week, like a page, a listing fix or an offer to test. Most useful first. For each: what to do, the result it comes from, and what the data can't tell us. In Claude Code, save it as a new file with today's date in the name; in the Claude app, just show it.

Rules for every call:
- Price it first and wait for my yes. Manifold and Context.dev charge the moment a tool runs. They don't ask first, so you have to.
- Public company data only. Never use Manifold's leads_ tools or Context.dev's people-enrich, and never look up a person or an email. If a result includes a person's name, email or phone number, leave it out of everything.
- Don't use web-crawl, web-answers, submit-batch or create-monitor unless I ask: they cost more, and a monitor keeps spending credits every time it runs.
- One Context.dev call at a time. The free plan runs one at a time.
- If a call fails or comes back empty (NoData), tell me and stop. Don't run it again: an empty Manifold result still costs a credit.
- Use only what the results show. Never invent a ranking, an ad, a number or a business name. It only sees what's public, so never guess their sales, their leads or their close rate.
- About ChatGPT, say "when I asked today", never "ChatGPT recommends". One run is a snapshot.
- Never say a gap will get me ranked or get me calls. It's something to try, not a promise.
- Don't copy the competitor's words, ads or titles into my plan.
- Never ask me for, print or save a key, token or password.

House rules for this setup:
- Go one step at a time and wait for me after each step.
- If you use a technical word, explain it in plain English the first time.
- Ask me before you assume anything about my business, my accounts or my setup.
- Stop and check with me before anything that costs money or spends credits.
- Stop and check with me before anything that sends, posts or publishes to real people.
- Stop and check with me before you delete or overwrite anything.