What Is a Good Close Rate on Roofing Leads?

Part of: How Much Do Roofing Leads Cost?, with every related question linked.

There is no reliable published average close rate for roofing leads, and any number cited without a named source should be treated with skepticism. The right rate depends on your market, your sales process and the quality of your lead source. What you can measure is your own funnel in three stages: leads to inspections scheduled, scheduled inspections that actually sit, and inspections that end in a signed contract. Improving any one of those stages lowers your effective cost per job without spending more on leads. Google's Local Services Ads lead inbox lets you mark leads as booked or completed, giving you a basic record of outcomes over time. The how much do roofing leads cost page shows how those three stages feed into the cost-per-signed-job formula.

The sit rate, meaning the share of scheduled inspections where the homeowner is present and the appointment runs, is often the most overlooked number in a roofing funnel. For context, 55 to 60% of the in-home appointments our outbound floor sets actually sit, and that reflects a process where every appointment is checked by a person before it counts. If your sit rate is lower, check the confirmation step before you blame the lead source. The set-sat-sold check and the follow-one-lead guide give you a practical way to track each stage.