Do Exclusive Roofing Leads Cost More Than Shared?

Part of: How Much Do Roofing Leads Cost?, with every related question linked.

Exclusive roofing leads cost more per lead than shared leads, but that higher number does not automatically mean a worse deal. A shared lead reaches several contractors at once, so competition begins from the first moment and that pressure drives down the share that convert into inspections. An exclusive lead reaches only you, meaning your conversion math starts from a better position even if the sticker price is higher. The comparison that matters is cost per signed contract, not cost per lead: divide total spend by jobs signed and run that calculation on both models side by side. The how much do roofing leads cost page walks through the full formula.

Before signing with any lead vendor, get clear answers on how many contractors receive the same lead, how the homeowner opted in and what the refund policy is for leads that never had a chance of converting. Consent matters for a separate reason: the federal rule governing autodialed calls and texts to consumers (47 CFR 64.1200) applies to leads you buy, so confirm with the vendor what consent was collected and have your own counsel review your calling process. The lead vendor questions guide covers the full list of what to ask.