Pay Per Close Roofing Leads: How It Works

Part of: How Much Do Roofing Leads Cost?, with every related question linked.

Pay-per-close roofing leads flip the standard model: instead of paying for every lead regardless of outcome, you pay a share of the contracts that actually sign, so the cost of an unconverted lead sits with the vendor. That structure sounds simple, but the agreement details determine whether it works in your favor. Before agreeing to any pay-per-close or revenue-share arrangement, get the following in writing: what exactly counts as a close, how closes are reported and verified by both sides, when payment is due and by what method, and what happens if a homeowner cancels after signing. The set-sat-sold check is a useful reference for tracking those stages.

For contrast, Google Local Services Ads charges per valid lead and invalid or low-quality leads are not charged or are credited automatically, independent of whether a job ever closes. Receipts Group's revenue-share model works differently: no cost per lead, no retainer, nothing down, and we are paid 15% of what you close, settled weekly, for qualifying contractors in coastal markets. Terms and structures vary widely across vendors, so the questions above apply regardless of who you are talking to. The how much do roofing leads cost page covers how the different lead models compare.